Part one
What we checked & analyzed
A full overview of what we checked in your tracking setup, attribution and reporting. Being sure we lift every tile.
Independent tracking & attribution audit
Don't waste your BFCM money scaling the wrong ads.
Meta and Google Ads numbers never look right. Make sure this Black Friday you don't waste your ad spend looking at the wrong numbers.
Fixed price · 4 working days · You keep the full report
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Trusted by ecommerce brands
Is this you?
Meta claims 120 sales, Google Ads claims 100. Shopify shows 190. Who's lying?
Your agency reports a 4.2 ROAS. Your gut says the real number is lower.
The dashboards still don't tell whether to scale Google or Meta.
You don't trust the numbers. Instead of scaling, you're guessing.
Why the audit
Why brands book this audit
01
Scale winners, kill losers - with confidence
Never doubt the numbers anymore. When the data is accurate, decisions get easy. You see which ads are making you money and the ones that are just wasting ad spend.
02
Better signals, better performance
The moment tracking breaks, performance goes down. We make sure Google and Meta are receiving the right signals so the algo targets sharper and your CPAs come down.
03
Independent: an honest picture of your data
Meta, Google, your agency: they all grade their own work. We don't. Our obsession is to bring you the 'truth' so you can scale faster based on data you can really trust.
What we check
We've fixed 200+ tracking setups. We know where yours is broken
Tracking accuracy
What fires, what doesn't, what fires twice
Platform truth gap
Meta and Google reconciled against Shopify
Ad signal quality
The data your ad algorithms optimize on
In total: 50+ checks across six areas - from pixels to privacy, from GTM to server-side.
Tracking accuracy
✓Purchase events: do Google and Meta see the same orders as Shopify?
✓Are duplicate events from different tracking tools not derailing the algorithm?
✓Is Consent Mode silently blocking events?
+ more in the full checklist
Ad signal quality
✓Event Match Quality: let Meta and Google find more and better buyers
✓Click ID coverage across Google and Meta
✓Conversion values and basket data passed back to the algorithms
+ more in the full checklist
Platform truth gap
✓Meta, Google and GA4 reconciled against Shopify orders
✓Attribution windows and how they inflate each platform
✓Who's lying and who's not: looking at real data
+ more in the full checklist
Google Tag Manager deep-dive
✓Container hygiene: dead tags, duplicate triggers, stale variables
✓Data layer completeness on every key event
✓Consent Mode fully working and GDPR-compliancy
+ more in the full checklist
Server-side and Stape
✓sGTM setup audited following official Stape guidelines
✓Check usage of the tagging server url, custom loader, cookie extender and Enricher
✓Leveraging the Stape store for higher Click ID ratio and Event Match Quality score increase
+ more in the full checklist
Privacy and compliance
✓Consent banner behaviour versus what actually fires
✓GDPR-safe data collection across the funnel
✓Regional differences that silently drop conversions
+ more in the full checklist
Want all 50+ checks?
Get the full audit checklist - free PDF
Pricing
Walk into BFCM knowing exactly which campaigns to scale and which to kill
Full tracking & attribution audit
$349*
for the full audit (normally $799)
✓50+ checks on tracking & attribution
✓Know what's true and what's broken
✓What numbers can I trust and which don't
✓First step: book audit intro meeting
*Why not for free? Free audits come from agencies who wants to manage your ads. We don't sell ads.
Book your auditHow it works
In 4 days you know what's broken and what needs to be fixed
Step 1 · Today
Book the audit
✓Pick a slot that suits you
✓We do the intro and tell you what will happen
✓During a call we handle the access part
Step 2 · Day 1–3
We audit
✓We analyse the tracking setup, alerts and attribution
✓We reconcile Meta, Google and GA4 against Shopify.
✓We create the report with what's checked ,what need to be fixed and the impact of those fixex
Step 3 · Day 4
The walkthrough
✓We present the report on a 30-minute call or Loom video
✓You see what's broken, what the impact is, what needs to be fixed
✓You decide what happens next, with or without us.
What you get
The Truth Report
A plain-language document written for founders, not developers. Plus a 30-minute walkthrough call with Q&A.
Part two
What needs to be fixed
Every issue we found, ranked by revenue impact, with clear instructions your developer (or we) can execute.
Part three
What numbers you should look at
Which numbers you can trust today, which you can't yet, and what "accurate" should look like for your store.
The fix list is yours to implement with anyone, no lock-in. Most clients ask us to do it, but that's a choice, not a condition.
"The gap was 31% on Meta, our media agencies didn't know. We'd been scaling on it for a year."
"We were scaling on ROAS numbers that seemed to be a lie, Michel showed us what the real number was"
Questions founders ask
Do you need access to our ad accounts?+
Yes to both the ad account and the pixel. We need to understand how healthy tracking is and to diagnose if the ROAS numbers are real or a complete lie. Access will be handled during the call, after the audit we will remove ourselves from the ad account and pixel.
What does it cost and why is it not for free?+
The audit cost normally $799 but is now temporary $349. The reason why it's not for free is that we are not try to sell you an ads retainer for 5k monthly. This report is highly valuable and you can decide to let us do the fixes or your own teams.
What if you find nothing?+
In every audit so far we've never found a store with tracking and attribution being 100%. But if yours is the first: the report proves your numbers are trustworthy, you know you can start scaling your ads with confidence.
We already have Triple Whale or Northbeam. Do we still need this?+
Attribution tools report on the data they receive. If the underlying tracking is broken, they report broken data with more confidence. We audit the layer underneath your tools. So yes, still needed.
Why should I do a tracking and attribution audit with you?+
Because this is what we do everyday and we're neutral: we don't benefit if you spend more or less in ads.
Can you also fix what you find?+
Yes we can. Most clients ask us to. But the fix list is written so any competent developer can execute it. Your data, your report, your choice.
Stop guessing, start scaling
In 4 working days you'll know exactly what's true and what to do about it.
✓
The gap between what your platforms claim and what you actually sold
✓
Know what's broken in your tracking: a fix list ranked by revenue impact
✓
A baseline you can scale on: which numbers to trust, and which not yet
Book your audit
Fixed price · 4 working days · You keep the full report